20 Ways To A Successful Media Interview - Entrepreneur University

tThis week’s Entrepreneur University comes thanks to Anthony Mora. Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony shares with us his thoughts on how to be successful in a media interview:

Congratulations, you made it through the pre-interview, and the producer has booked you on the TV program. You have joined an elite group. This is what you’ve worked towards.

You’ve reviewed your wardrobe and dressed appropriately. If you’re discussing a product or a book, you’ve made sure that you’re taking along some extra samples (you have already sent copies to the producer). You’re about to walk out to your car, you’ve given yourself plenty of time (keep in mind - if you’re late, you’re dead), and you are ready to drive to the station and experience your first interview. Before you pull out of the driveway, be on the safe side, take a couple of minutes (you’ve given yourself plenty of time, right?) and review the following checklist.

1) Review the two or three primary points that you want to get across during the interview.

2) Make sure you’ve checked yourself in a mirror before you go on camera. Is your hair in place? Is your tie crooked? Is your lipstick smeared? Give yourself the basic once-over.

3) Remember, you don’t have to force the information; weave your points into the interview. If you spend your time forcing an issue, it will come out sounding strained and stilted.

4) Relax. You are there to have a conversation. Well, at least you want it to look like a conversation.

5) No slouching. Sit erect.

6) Focus on the interviewer. The camera and crew is part of the furniture as far as you’re concerned.

7) Start off with your most important information. Interviews can be very short. If you don’t lead with what’s important, you may have missed your chance.

8) Breathe. People have a tendency to hold their breath when nervous, which only creates more anxiety. Remember to breathe.

9) Smile. I’ve seen more media opportunities ruined by people who have refused to smile during their interviews. Looking grave does not make you appear more profound, it makes you look dull and somber.

10) Listen. Don’t anticipate questions. Don’t think that you know what the interviewer is asking. Wait until the question is asked and then respond.

11) If you get momentarily confused, or lose your train of thought, that’s okay. It happens to everyone. Take a deep breath and start again.

12) It’s alright to ask the interviewer to repeat a question. The last thing you want to do is give an answer to a question you don’t fully understand.

13) If the interviewer takes the conversation into an area you’re not comfortable with, or tries to manipulate you into answering questions that you don’t want to answer, remember you have control over the situation. Don’t be forced into saying something you don’t want to say. Be polite, and stay on course.

14) If a particular question throws you, or if you don’t want to answer a specific question, deflect it. Acknowledge that it was asked, and then return to an area that you’re comfortable addressing. You see and hear these types of responses every day around election time. An example of an appropriate response would be: “I certainly understand why you’d ask that question, but what’s really important is…,” now return to your agenda.

15) Don’t recite a laundry list of information and sacrifice a good interview. We’ve all had teachers who knew their subjects well, but bored the hell out of us. That may work in school, because there’s a captive audience, but you have no such luxury. You are there to interest as well as inform the audience.

16) Don’t be vague or use trade jargon. Speak in easy-to-understand language.

17) Show the audience what you’re talking about. Use a story or an account that illustrates a point, as opposed to just giving them vague ideas or theories.

18) Keep your information short, concise, and to the point. Keep it clear, short, and easy to understand.

19) When trying to make a particular point, be assertive but not pushy.

20) If having clients visit your store is pertinent to your business, mention your location. The viewers may love you, but if they can’t find you, you’re in trouble. Don’t simply blurt out your address, but weave your location into the conversation.

Bonus: Relax. Have fun. You’ve worked hard for this - enjoy it.

Evan Carmichael
YoungEntrepreneur.com Blog Manager

sources :
http://www.youngentrepreneur.com/blog/2008/06/16/20-ways-to-a-successful-media-interview/

5 Tips To Create An Adsense Monetize Website

Anyone who has been through and earned it with Adsense monetize website would have some effective tips to help novices ready to venture into this wireless world. Many of these tips are tested and proven to bring an unimaginable amount of revenue in the past and is generating more continuously.

Adsense will be the greatest method help online amateurs to monetize their websites. Some of them struggle to earn just enough from their sites, numerous are burning their hands and not even knowing why with their mounting bills.

Then there turn out to be a small group of geniuses out there profiting hundreds of dollars a day from Adsense ads in their websites. What actually are the secrets that make the difference between these online geniuses and those innocent novices?

Here are the 5 wonderful tips on how best create Adsense monetize website and make it soar!!!

1. Focus on working with one format of Adsense ad. This particular format - Large Rectangle (336X280) has proven to look appealing for the majority online shoppers. It has the unique tendency to result in higher CTR, in other words the click-through rates. Choosing the right format out of the many other choices basically made the ads look more appealing, just like normal web links. This triggers frequent web surfers to click on them unsuspectingly. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be to your advantage.

2. Create a custom palette for your Adsense ads. Choose a color that will go well with the background of your website. If your site has a white background, try to use white as the color of your ad border and background. The idea of complementing the colors is to make the Adsense look like it is an integral part of the web pages. Therefore, receiving more clicks from people visiting your site.

3. Place Adsense ad at the top of your site. Make it as obvious to viewers as possible. Make it outstanding so people cannot miss them. You will be surprised by the exceptional response of clicks from shoppers. Strategizing Adsense at certain location of a website makes significant difference to viewership, thus inviting notable clicks and substantial earnings from Adsense ads.

4. Set priority to the websites to focus on. Concentrate managing Adsense ads in websites that do well. Do not spread your attention to too many websites, bad or good, and end up losing it all. Maintain the higher traffic websites that you can achieve and strategize or experiment your Adsense ads location carefully so that visitors will see your ads and click on them by hook or by crook when they enter to browse that site.

5. Attempt to automate the insertion of your Adsense code into the webpages using SSI (or server side included).

Seek advice from your web administrator if your server supports SSI or not. If yes, simply save your Adsense code in a text file first, save it as adsense text, and upload it to the root directory of the web server. Secondly, use SSI and call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

Above tips will work well for both novice and amateur webmasters who want to generate hundreds and even thousands of revenue on their websites. It is essential to recognize that ads are displayed because it identifies the interest of the web shoppers and therefore provides them with more related links of products and information. There should be a primary purpose whenever one establishes a website. Only specific and targeted topic will succeed ultimately because they fulfilled the right information for the right audience.

Often, the most undesirable thing to happen is to own an ordinary topic that appears on countless Adsense monetize website. It is best to generate a unique and sought-after subject in order to stand out from the numerous competitors. Every click on your Adsense ads in your websites counts and therefore, you need to create that added value to your shoppers so that they are interested to browse your website.

Above tips are purely guidelines to Adsense monetize website which successful webmasters wish to share. If these people have somehow worked wonders with these methods, maybe it can work wonders for you too. Try them out on your Adsense ads today and enjoy the difference it will make! (Joann Cheong - heartdisease.topwomenshealth.com)

Sources :
http://adsensepage.blogspot.com/2006/12/5-tips-to-create-adsense-monetize.html

Who Are You? - Kodak Founder George Eastman

George Eastman came from a poor family and dropped out of high school after being deemed “not especially gifted,” but that did not stop him from creating what would become one of the most successful imaging companies in the world. He overcame his beginnings to launch a business that would put the powers of photography into the hands of the average person and change the way the world remembers itself.

For Eastman, those two things were the same. Eastman had found a passion in photography that he had never known before. From never having taken a picture to starting up a company that focused on only that, Eastman was taking a risk. What was it that saw his risk through? What were the factors that took Eastman from his days as a high school dropout to being at the top of the country’s corporate ladder?

“The manifest destiny of the Eastman Kodak Company is to be the largest manufacturer of photographic materials in the world, or go to pot.

I could do nothing with my first outfit until after I had paid a professional photographer…five dollars to give me lessons. When we started out with our scheme of film photography, we expected that everybody who used glass plates would take up films. But we found that the number which did so was relatively small. In order to make a large business we would have to reach the general public. The idea gradually dawned on me that what we were doing was not merely making dry plates, but that we were starting out to make photography an everyday affair, to make the camera as convenient as the pencil.

A trademark should be short, vigorous, incapable of being misspelled. It must mean nothing. If the name has no dictionary definition, it must be associated only with your product. I devised the name myself. The letter ‘K’ has been a favorite with me – it seems a strong, incisive sort of letter. It became a question of trying out a great number of combinations of letters that made words starting and ending with ‘K’. The word ‘Kodak’ is the result. This is not a foreign name or word; it was constructed by me to serve a definite purpose. It has the following merits as a trade-mark word: first it is short; second, it is not capable of mispronunciation; third, it does not resemble anything in the art and cannot be associated with anything in the art. I have always admired the letter K’s ability to strike a certain tone in one’s ear, that tone of power and strength and resonance.

What we do during our working hours determines what we have; what we do in our leisure hours determines what we are.”

Evan Carmichael
YoungEntrepreneur.com Blog Manager

Sources :
http://www.youngentrepreneur.com/blog/2008/06/10/who-are-you-kodak-founder-george-eastman/

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Better to Try and Fail — or Fail to Try?

Better to Try and Fail — or Fail to Try?
by :Dan Miller

Last night I watched the 2007 movie Lions for Lambs with my son, Jared. In this movie a brilliant but apathetic student asks his professor (Robert Redford), “Is there any difference in trying but failing, and simply failing to try - if you end up in the same place anyway?” He was attempting to justify taking the safe route; never really taking a stand or trying anything big.

What do you think? Do you cringe at trying something big because of the possibility of failure? What if you tried for the promotion but failed to get it, started a business but lost your investment, or tried a MLM system but got nothing other than a garage full of vitamins - are you somehow better off? Or would your life have been better if you had avoided the hassle and the disappointment altogether?

Yes, I hear from people every day who tried and failed. One gentleman lost $11 million in a gas and oil business. Another lost $3.2 million inherited from his grandmother in a failed retail clothing business. Research shows that if you are under thirty years old, the chances that you will be fired in the next twenty years is 90 percent. Bernie Marcus was fired from a job as manager of the Handy Dan Improvement Center, then went on to start Home Depot. In 1988 I experienced a horrible “failure” in business - having to borrow a car to drive to start generating income again. Should I have avoided the pain and anguish by taking a safer route, or was that experience the necessary catalyst for learning the principles that launched the success I enjoy today? My friend Dave Ramsey lost his real estate business and suffered personal embarrasement after trying to become rich through his investments. Should he have taken a safer career path?

What has your life experience taught you about trying big things? Have you learned to keep a low profile to avoid failure? Or have you found that “failure” leads to bigger successes?

Sources :
http://48daysblog.wordpress.com/2008/06/09/better-to-try-and-fail-or-fail-to-try/

Make Your Money Work For You - Robert Kiyosaki

Due to the popularity of our April post on Robert Kiyosaki (Play To Be First - Robert Kiyosaki), I’ve decided to dedicate another blog post to him. This time the post will cover one of Robert’s most fundamental beliefs - Make Your Money Work For You, not the other way around.

“We go to school to learn to work hard for money,” says Kiyosaki. “I write books and create products that teach people how to have money work hard for them.”

When Kiyosaki was nine years old, he approached the father of his best friend, Mike, to teach him how to make money. The dad gave the young Kiyosaki a menial job in one of the convenience stores he owned. It was not exactly what Kiyosaki had had in mind. After three weeks of dusting cans and making just ten cents a week, Kiyosaki told his friend’s dad he wanted to quit. Kiyosaki had not learned how to make a fortune, but what he had learned was a lesson far more valuable, said the father. At the age of nine, Kiyosaki was beginning to understand the futility of working a job he hated for a meager salary that would not get him anywhere in life.

That lesson formed the basis of Kiyosaki’s later career, and is one of the major components in his teachings. Kiyosaki did not get to where he is today by going to work every day, being frugal, and saving his money. Instead, Kiyosaki learned to take risks – managed risks – and make his money do the working. “The poor and middle class work for money. The rich have money work for them,” says Kiyosaki. “The rich buy or create assets that work for them so they don’t have to.”

In the Industrial Age, the formula for success was to go to school, get good grades and find a secure job for life. Either the company or the government would look after your financial wellbeing once you decided to retire. Today, says Kiyosaki, times have changed: “We are in the Information Age and more than job security we all need financial security…You can no longer rely on your employer or your government to take care of you.”

According to Kiyosaki, key to achieving financial security is in understanding the difference between an asset and a liability, and learning to leverage that difference. “An asset puts money in your pocket and a liability takes money from your pocket,” he says. “The rich understand the difference and buy assets, not liabilities.”

In his very blunt words, “Savers are losers.” Kiyosaki sees money just sitting in a bank account as money wasted. Your financial goals should not be to save money, get out of debt, or invest for the long term, unless you are content being one of the middle class, he says. But, if you want to be a part of the rich kids’ club, that kind of thinking is obsolete.

“Today, ‘save money’ is bad advice,” says Kiyosaki, who has made most of his fortune in shrewd real estate investments, and teaching the rest of the world how to do the same. “I have a problem with too much money. I can’t reinvest it fast enough, and because I reinvest it, more money comes in. Yes, the rich do get richer.”

Evan Carmichael
YoungEntrepreneur.com Blog Manager

Sources : http://www.youngentrepreneur.com/blog/2008/05/20/
make-your-money-work-for-you-robert-kiyosaki/